Introduction to setting up your store's domain

A domain name is your unique identity on the internet. It is the address that your customers use when accessing your website. So, it's important that you connect your online store to a domain as soon as your store is transaction-ready. Just as importantly, connecting your store to a domain will help get your website indexed faster by search engines.

Understanding the anatomy of a domain name

A domain name consists of the following components:


Root Domain

Root Domain's top-level-domain










A typical domain looks something like this: subdomain.rootdomain.topleveldomain.

There are no restrictions on the subdomain you choose. Typically websites use www or shop subdomains which may be easier for your shoppers to remember how to find you. In fact, you can create as many subdomains as you want. These subdomains can point to different websites entirely, all within the same root domain. This is typical of a business that has a blog and an online store, where the blog can be found at www and the online store at shop.

NOTE: A domain without a subdomain for example is known as a bare or root domain. If you are in North America, South America and Australia, you can only use domains with a subdomain when connecting your store to eCom. However, you can forward your bare domain to your full domain by contacting your domain provider.

In this section

This section guides you through the process of setting up your online store’s domain, and includes the following steps:

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