Lightspeed eCom allows you to configure how your customers check out when making purchases through your online store. You can select one of the following checkout scenarios:
You can also run multiple checkout scenarios simultaneously so that you can run A/B testing to determine the most efficient checkout for your customers and business.
To configure your store's checkout:
- On the left menu of the Back Office, click Settings > PAYMENT SETTINGS > Checkout.
- In the Configuration area choose the checkout scenarios you want to configure.
This is the default checkout provided with your theme. It consists of four steps:
- Customer data
- Shipping method
- Payment method
- Order confirmation
Each step involves entering data and/or selecting certain options. Upon completion of a step, your customers simply click Next to proceed to the next step in the process.
As the name suggests, the one-page checkout consists of an area where your customers enter all their data and make their selections on a single page. All the data and steps are identical to the multi-step checkout, except that customers are not redirected to a new page after clicking Next. Instead, the system automatically scrolls to the next step on the page.
The one-step checkout is somewhat similar to the one-page checkout; it too provides all checkout steps on a single page. The main difference with the one-step checkout is that customers proceed through the steps horizontally. Also, this checkout uses a fading effect, which essentially fades successive steps into the background until the customer completes the current step. It is also not necessary for customers to click Next after completing a step; the next step automatically becomes visible.
A/B testing is a process whereby your customers will be shown one of the checkout scenarios you've selected at random. This way, you can determine which checkout scenario yields the best conversion. Activating more than one checkout scenario automatically starts an A/B test.