Enter the name and description of your online store at SYSTEM > Settings > GENERAL SETTINGS > General. Be thorough in doing so, this part involves the metatags of your website and plays a very important role in your online visibility. In the back office, you will see the following fields:
The name you have chosen for your online store. It will be displayed at the left at the top in the browser window (in the tab).
The title, one of the most important tags for Google, tells what your online store is all about. Phrase in short and to-the-point (with a maximum of 70 characters, including spaces) how you wish to profile yourself towards your target audience(s).
Enter the description of your online store here, as it should appear below the link in search results of search engines. Provide a clear and concisely-phrased text (with a maximum of 160 characters, including spaces), that invites people to visit your site.
Enter the search terms here by which you wish to be found by search engines. You can use a maximum of 250 characters.