Google Shopping is described best as a paid comparison site. Google Shopping displays its results in a separate section of Google's search engine, but also in organic, non-paid search results. Because it also displays images of your products, these results attract attention.
Lightspeed eCom offers the possibility to place your products in Google Shopping. This is done through a Google Product Feed. You will have to create a Google Shopping campaign in Google AdWords. Google Shopping works on a pay-per-click basis, you only pay if someone clicks your ad and is taken to your online store. If you want to create ads with product listings, you will need an AdWords and Merchant Center account.
In order to use Google Shopping, your product variants must contain the following:
- Article code or EAN/UPC
Add a Google category to a product
Next you need to "let Google know" in which Google category the product belongs. Navigate to SHOP > Products in the left menu of the backoffice. Select the product you wish to add a Google Category to and scroll down until you reach Search Engine. Add the Google Category here. Use plain text or the number.