Controlling the information your customers provide

In general, decreasing the amount of information your customers provide can make it easier for them to create accounts and checkout. Increase the required information only when your business needs it. Lightspeed already has its default settings to make it easy for your customers. Continue reading if you need to:

• Block customer accounts without purchases
• Decrease checkout steps by removing the option to register
• Require address details
• Prevent account creation via Facebook
• Adjust fields in the checkout and account creation form
• Increase email accuracy
• Require a VAT number

Block customer accounts without purchases

You can prevent your customers from creating new accounts before purchasing by disabling registration. Guest accounts will always be registered after checkout, so this is useful to ensure all new accounts have purchases. The default setting is set to: Enabled. To disable it:

1. Login to your eCom Back Office and click Settings.
2. Click Advanced at the bottom of the General Settings column.
3. Scroll down to the REGISTRATION section and select Disabled from the dropdown menu labeled: Registration.
4. Click Save.

You can also force customers to login 

Decrease checkout steps by removing the option to register

You can remove a step that asks your customers if they would like to register or create a guest account. This is useful to decrease the number of steps in checkout, allowing you to potentially improve conversion.

1. Login to your eCom Back Office and click Settings.
2. Click Advanced at the bottom of the General Settings column.
3. Scroll down to the REGISTRATION section and select Guest only from the dropdown menu labeled: Registration.
4. Click Save.

Require address details

When your customer create their account, you can choose whether you want to accept their address details. Making a change to these settings will not affect your checkout. The default settings is Optional.

1. Login to your eCom Back Office and click Settings.
2. Click Advanced at the bottom of the General Settings column.
3. Scroll down to the REGISTRATION section and select Required from the dropdown menu labeled Address details.
4. Click Save.

Prevent account creation via Facebook

To make it easier for your customers to login, by default eCom stores are set to allow customers to login using their Facebook credentials. Some businesses may find it inappropriate to offer this option for example, business to business eCom stores. To disable it:

1. Login to your eCom Back Office and click Settings.
2. Click Advanced at the bottom of the General Settings column.
3. Scroll down to the STORE section and disable the switch labeled Social media login.
4. Click Save.

Adjust fields in the checkout and account creation form

The fields your customers are required to enter can be modified. Making changes here will affect both customer account creation and checkout. The default settings are:

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To change them:

1. Login to your eCom back office and click Settings.
2. Click Advanced at the bottom of the General Settings column.
3. Click a customer detail and drag it to the appropriate column. Repeat until satisfied.
4. Click Save.

Increase email accuracy

By default, eCom only requires your customers to enter their email address once. You can increase email accuracy by requiring customers enter their email two times:

1. Login to your eCom back office and click Settings.
2. Click Advanced at the bottom of the General Settings column.
3. Click the Email dropdown menu and select Double, located at the top of the page in the CUSTOMER NAME & ADDRESS section.
4. Click Save.

Require a VAT number

Only for merchants who sell to european businesses

When selling business to business, you can request VAT number from businesses. By default this is Disabled. You can make it mandatory or optional. You can also make sure it's in the correct format.

1. Login to your eCom back office and click Settings.
2. Click Advanced at the bottom of the General Settings column.
3. Click the Tax ID dropdown menu and select your preferred VAT option, located at the top of the page in the CUSTOMER NAME & ADDRESS section.
4. Click Save.