Controlling the information your customers provide

You can control the amount of information you ask for customers. In general, decreasing the amount of information collected can make it easier for them to create accounts and check out. Increase the required information only when your business needs it. You can adjust the default settings to:

• Require stronger passwords
• Require address details
• Prevent login via Facebook
• Adjust fields in the checkout and account creation form
• Increase email accuracy
• Require a VAT number

Require stronger passwords

You require a more complex password. Customers may need to use trial and error to create a strong enough password. This may decrease account creation and conversion so only change this setting if necessary.

All password strengths require a minimum of 5 characters. The Normal password strength is the default option and has no extra requirements. The Strong option requires an additional number. The Strongest option requires both an additional number and a special character.

1. In your eCom admin, select Settings.
2. Select Advanced at the bottom of the General Settings column.
3. Scroll down to ACCOUNTS & SERVICE and select Strong or Strongest.
4. Select Save.

Require address details

When your customer create their account, you can choose whether you want to accept their address details. Making a change to these settings will not affect your checkout. The default settings is Optional.

1. In your eCom admin, select Settings.
2. Select Advanced at the bottom of the General Settings column.
3. Scroll down to the REGISTRATION section and select Required from the dropdown menu labeled Address details.
4. Select Save.

Prevent login via Facebook

To make it easier for your customers to login, by default eCom stores are set to allow customers to login using their Facebook credentials. Some businesses may find it inappropriate to offer this option for example, business to business eCom stores. To disable it:

1. In your eCom admin, select Settings.
2. Select Advanced at the bottom of the General Settings column.
3. Scroll down to the STORE section and disable the switch labeled Social media login.
4. Select Save.

Adjust fields in the checkout and account creation form

The fields your customers are required to enter can be modified. Making changes here will affect both customer account creation and checkout. The default settings are:

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To change them:

1. In your eCom admin, select Checkout > Settings.
2. In the CUSTOMER DETAILS section, for Additional customer fields, select Edit.
3. Select hidden, optional or required for any a customer detail. Repeat until satisfied.
4. Select Save.

Increase email accuracy

By default, eCom only requires your customers to enter their email address once. You can increase email accuracy by requiring customers enter their email two times:

1. In your eCom admin, select Checkout > Settings.
2. In the CUSTOMER DETAILS section, enable the switch labeled Email address confirmation.
3. Select Save.

Require a VAT number

Only for merchants who sell to european businesses

When selling business to business, you can request VAT number from businesses. By default this is Disabled. You can make it mandatory or optional. You can also make sure it's in the correct format via validation. 

1. In your eCom admin, select Checkout > Settings.
2. In the CUSTOMER DETAILS section, for Additional customer fields, select Edit.
3. In the BUSINESS CUSTOMER FIELDS section, select optional or required for Business customer type.
4. Select option or required for CoC number and VAT number where required.
5. Enable the switch labeled Validate VAT number. When validation is set, the VAT number field will not accept spaces. According to the European Union's website, the United Kingdom, France and Denmark have spaces in their VAT number format. If you sell to businesses in these regions, it's recommended to not use the validation option.
6. Select Save.