You can use A/B testing on your checkouts to see which checkout performs best. When you run A/B tests, your customers are randomly shown one of the available checkouts. This helps you determine which checkout has the best conversion.
To start A/B testing
- On the left menu of the Back Office click Settings and from Payment Settings choose Checkout.
- In the Configuration area select the checkouts you want to test. Activating more than one checkout simultaneously automatically starts an A/B test.
Understanding A/B test results
A/B test results can be seen in the chart at the bottom left of the page and the statistics at the top. To configure the information that is displayed, choose options from the Currently showing list.
Mouse over statistics at the top of the page to see brief explanations of the options.
|Leads||Number of customers who open the checkout area from their shopping cart without completing the checkout process.|
|Conversion||Percentage of leads that complete the checkout process. The calculation used is:
For example, if 100 people start the checkout process (leads) and 75 of them complete it, conversion is 75%.
|Bounce||Customers who leave the checkout area in the first step, where they enter billing data. The difference between abandonment and bounce is where the customer quits. Abandonment is at any step of the checkout process, whereas bounce is when a customer quits during the first stepThe bounce percentage is calculated as:
For example, if 100 people start the checkout process (leads) and 10 of them quit in the first steps, the bounce rate is 10%.
|Abandonment||Customers who exit the checkout process without completing it. It is calculated as:
For example, if 100 people start the checkout process (leads) and 15 of them leave without completing the checkout, abandonment is 15%.
By default, all checkouts are monitored in the chart. If you do an A/B test with two checkouts, you can remove the remaining checkout from the chart by clicking it in the legend. For example, if you do not want the multistep checkout to appear in the chart, click its corresponding symbol in the legend. Mouse over charts to view the precise data.