The overall visual appearance of your eCom store is decided partially by the theme you have installed and partially by the headlines and what you feature on your homepage. You can install and start working with themes without prior knowledge of web development.

Selecting a theme

The first step in designing your eCom store is deciding on a theme. You have the option of using the theme that's already installed by default (Ignite) or selecting and installing a new theme.

1. In your eCom Back Office, click Design.
2. You're using the default theme if you see the name Ignite on the right-hand side of the screen. Decide if Ignite is right for your eCom store by investigating the theme:
   1. Click Edit theme to review the settings.
   2. Click Back to home in the left sidebar, then click View store in the top right-hand side of the screen to view your eCom store using Ignite.
3. If you would like to view other themes, access the theme store.
4. Select a new theme and click Install.
5. Login to your eCom store and click Buy > Buy.

Learn more about selecting a theme.

Customizing your theme

Customizing your theme consists of:

• Adding the logo: An important part of your eCom store, helps customers identify they are in the right place.
• Adding links to social media: Most themes are designed to allow you to create links to your social media accounts. They make these links accessible on most pages of your eCom store.
• Adding company information: Most themes will take certain pieces of company information and display them on your website.
• Adding banners: Most themes are designed to display images in well designed strategic places.
• Picking colors: All themes can be customized to be practically any mixture of colors.
• Customizing other theme settings: Depending on the theme you have installed, there may be other important theme settings that are required.

To customize your theme:

1. Login to your eCom Back Office and click Design.
2. Click Edit theme on the right-hand side of the screen.
3. Make sure to locate and edit your:
   1. Logo
   2. Social media links
   3. Company information
   4. Colours
   5. Other theme settings.
4. Review the theme's manual and make sure you've located and edited all required theme settings.

Adding a headline

Grab your visitors’ attention with a headline. Use an image that represents your category to attract customers to your products.

1. Login to your eCom Back Office and click Design > Headlines.
2. Click Add headline.
3. Enter the title of your headline as it relates to your category.
4. Select your language (eg: English US).
5. Click Save.
6. In the LINK TO section, select the following:
   • Type: Category.
   • Category: The top-level parent category of your products.
7. In the IMAGE section, click Browse.
8. Select the image file that represents your category.
9. Click Open.
10. On the top right of your page, click Save.
11. To view your new headline, click Back to Home from the left-hand sidebar and click View Store.

Learn more about adding headlines.

Displaying featured products and categories on your site

In order to make it easier for your customers to see what you have to offer, add featured products and categories to your eCom store.

1. Login to your eCom Back Office and click Design > Featured products.
2. Click Add Product.
3. Click Choose beside a product you want to feature on your homepage.
4. When finished, click Close.
5. In the left-hand sidebar, click Featured categories.
6. Click Add Category.
7. Click Choose beside a category you want to feature on your homepage.
8. Click Back to Home from the left-hand sidebar and click View Store to see how the products and categories appear on your homepage.

Adding content pages to your site

Add original text content to improve your customer experience, conversion and SEO.

Pages that are currently visible to your customers will be marked as DEFAULT. The ones that are hidden from your customers will be marked as DEFAULT and HIDDEN.

Pages that are visible by default:

• About Us
• General terms & conditions
• Disclaimer
• Privacy policy
• Payment methods
• Shipping & returns
• Customer support
• Sitemap

Adding content pages

1. From the left menu of your back office, go to Content > Pages.
2. From the list of pages, select a page.
3. In the available fields, enter in your content.
4. At the top or bottom right of your page, click Save.

Learn more about creating text pages.

Hiding content pages

1. From the left menu of your eCom Back Office, go to Content > Pages.
2. From the list of pages, select a page.
3. From the VISIBILITY section, set the Visible toggle to off.
4. At the top or bottom right of your page, click Save.

Add SEO details

How your eCom store's website is titled and how it will appear to search engines is controlled in Settings > General.

1. From the left menu of your eCom Back Office, click Settings.
2. In the column titled General settings, click General.
3. Enter your store's title, meta title, meta description and meta keywords.

Learn more about SEO for your eCom store.