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4 a. Writing a Theme Store description

The Theme Store description is important as it defines why merchants should choose your theme over any other theme on offer.



Please add at least one screen shot of your theme through through Design > Theme Editor > More|Manage presets > Preset. Ideally you will have at least 3 screen shots (home page, catalog page and product page) and one of your home page screen shots should have a mobile view included.

You can use this PSD template to make sure your first screen shot has the mobile view in the same place as other themes.


Please follow this structure to ensure cohesion throughout the theme store, or simply copy and edit the HTML description below and paste in the wysiwyg.

You can add your theme description from your Partner Area

Description : 3 bullet points.

Keep this line identical apart from your own names and preset links.

  • Check the different THEME NAME styles PRESET A, PRESET B and PRESET C for inspiration

Outline one key feature or selling point in one line only

  • ex: This theme is lightning fast and is SEO-optimized

Keep this line identical apart from your own company name and link to your website.

  • Designed by COMPANY NAME

(horizontal line)

Theme description (3-5 lines): The promotional message: main features, style effects, design-proposals, etc. Why would a merchant choose this theme? For its conversion, ease of use, quality, features etc.? What distinguishes the theme? Here you are free to use your best salesman lingo, in full sentences, explaining why your theme is the best one and how it will improve sales for Merchants.

Other Lightspeed customers currently using Theme (3-5 lines if possible): Link the best examples from your clients, starting with a capital letter, BR delimited. Make sure to keeo this list up to date.

Key features (5-7 lines): Please use clear, succinct language that highlights specific features for your Theme. Try not to describe standard features (ex: Responsive theme, Product slider) or vague statements (ex: Easy to edit, Well designed product page). Try not to use full sentences.

  • Bad example : Great menus: This theme has a really easy menu! You can change the colors in the back office and that way, you can improve all your sales because you can choose the same colors as your branding. This will be great for you!

  • Good example : Features a fully customizable mega menu as well as a sleek drop-down menu.

Presets : Link to all your presets demos, starting with a capital letter, BR delimited.

Documentation :Please keep the text intact and simply change the link to your theme’s documentation on the word ‘here’

Click here for documentation.

Contact Please keep the text intact and change the Theme Name and your Partner name. Include either a link to your website or a phone number. Please include a support email address with a mailto: link

Would you like to receive more information about THEME NAME, its possibilities, or tailor made changes? Contact COMPANY NAME:

website: http://www.YOURWEBSITE.com

phone: +00 000 00000

Note: The description needs to be completed in all the languages to which the theme can be offered, preferably in Dutch, German and English.

Example code

You can copy/paste this code into the WYSIWYG and edit it as needed.

<li><span style="font-size: 1.17em;">Check the different Conform styles <a href="http://theme-conform.webshopapp.com/en/">Default</a>, <a href="http://conform-food.webshopapp.com/en">Food</a>, <a href="http://conform-fashion.webshopapp.com/en" target="_blank">Fashion</a>, <a href="http://conform-electronics.webshopapp.com/en" target="_blank">Electronics</a><strong> </strong>and <a href="http://conform-home.webshopapp.com/en" target="_blank">Home</a> for inspiration</span></li>
<li><span style="font-size: 1.17em;">A great starter theme for all levels of merchant</span></li>
<li><span style="font-size: 1.17em;">Designed by <a href="http://www.seoshop.com" target="_blank">SEOshop</a><br /><br /></span></li>
<div style="height: 2px; background: #EEE; margin: 12px;"> </div>
<p>This responsive theme has an optimal rendering on every screen: from desktops and laptops to tablets and smartphones. The Conform theme is based on the familiar Bootstrap code, which is why it can be considered as being responsive. The design is arranged in such a way, that developers can easily modify it.</p>
<p> </p>
<p> </p>
<p><strong>Other Lightspeed customers currently using Conform</strong></p>
<p><a href="http://www.schattigebabykleertjes.nl/" target="_blank">Schattigebabykleertjes.nl</a></p>
<p><a href="http://www.mylittlegallery.nl/" target="_blank">Mylittlegallery.nl</a></p>
<p><a href="http://www.designtrash.nl/" target="_blank">Designtrash.nl</a></p>
<p><a href="http://www.shoptovessentials.com/nl/" target="_blank">Shoptovessentials.com</a></p>
<p> </p>
<p><strong>Key features</strong> </p>
<p dir="ltr"> </p>
<li>Automatic color function: when entering a single color, matching color combinations will automatically be offered to your theme.</li>
<li>An extensive choice in Google Webfonts for a unique look and feel of your online store. </li>
<li>The theme has a serene and ‘clean’ character, thus meeting the requirements of many online retailers.</li>
<p> </p>
<p> </p>
<p><a href="http://theme-conform.webshopapp.com/en/">Default</a></p>
<p><a href="http://theme-conform-food.webshopapp.com/en" target="_blank">Food</a></p>
<p dir="ltr"><a href="http://theme-conform-fashion.webshopapp.com/en" target="_blank">Fashion</a> </p>
<p dir="ltr"><a href="http://conform-electronics.webshopapp.com/en" target="_blank">Electronics</a></p>
<p dir="ltr"><a href="http://conform-home.webshopapp.com/en" target="_blank">Home</a></p>
<p> </p>
<p>Click <a href="http://theme-conform.webshopapp.com/en/documentation/" target="_blank">h</a><a href="http://theme-conform.webshopapp.com/en/documentation/" target="_blank">ere</a> for documentation.</p>
<p> </p>
<p>Would you like to receive more information about Conform, its possibilities, or tailor made changes? Contact SEOshop:</p>
<p> </p>
<p>website: <a href="http://www.seoshop.com">http://www.seoshop.com</a></p>
<p>e-mail: <a href="mailto:partners@getseoshop.com" target="_blank">partners@getseoshop.com</a></p>
<p> </p>
<p> </p> 

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